Dark is the Night
The clocks go back, but well-lit keeps marching forward…
In less than a week the clocks go back, and the UK snuggles down for the winter with a mug of tea and the football. Or maybe a chai latte and a box set of Scandi Noir.
And with the longer nights in mind, 25 October sees The Conran Shop celebrate the launch of its first ever in-house lightbulb collection. And not any old bulbs, but 15 exclusive lamps designed and made by well-lit. Our name will be on the box, and our beautiful hand-made bulbs will be inside.
Conran has hosted numerous instore events over its 44-year history but ‘Dark is the Night’ is the first to focus entirely on lighting. Overhead lighting in the store will be switched off for the evening, and guests will follow an atmospheric bulb and candlelit trail, accompanied by cocktails and light-inspired music, with the chance to attend a panel discussion chaired by design editor David Michon.
The evening will also mark the launch of BEEM by Samuel Wilkinson – an extraordinary new brand also built around well-lit LED expertise. The two debut designs use new advances in LED technology to create amazing fluid forms that will emit bright, warm light for up to 10 years using minimal energy.
Conran have called us ‘LED pioneers’, and we’re delighted they think the same way we do about LED lighting.Making the bulbs individually by hand is the key to our outstanding quality control and our ethical production process.
Conran were impressed with our extensive product portfolio and our knowledge of design and manufacturing – but perhaps most of all byour ability to make bespoke lamps to their specifications, something no-one else they spoke was able to achieve.
Well-lit doesn’t have expensive city centre offices. And we spend very little on marketing, building our reputation on the quality of our products and word of mouth. That’s how we can make the most ‘expensive’ light bulbs on the planet, and bring them to the market for less than machine-made alternatives or mass-produced copies.
‘Conran by well-lit’ includes flexible and non-flexible LED filaments, giving customers the choice of a warm and relaxing 2200K or a brighter 2600K for more functional use.
Alongside the event, The Conran Shop is offering customers up to 20% off selected lighting products until 29 October.
‘Dark is the Night’ is open to the public, and free to attend.
‘Well-lit began five years ago, in my parents’ garage. We’re just two guys in Yorkshire, with a crazy plan to manufacture LED bulbs by hand, to the highest ethical standards.
‘We never dreamed our light bulbs would be used by royalty and global hospitality brands – and now they’ve made it onto the shelves of the one of the most iconic retailers in the world.
‘Working with Conran is an amazing new venture for well-lit, but it won’t change the way we do things. Bujar and I will always focus on the things that matter to us – products and people – because that’s what really sets us apart.’
– Chris Stimson, Co-Founder well-lit.co.uk
‘From an instant aesthetic point of view, a light can completely transform your room …but for me it’s also about ensuring you have the right light source, which is why I’m particularly excited to be collaborating with well-Lit for our new bulb series, allowing us to confidently promote high-quality bulbs that are right for the product.’
– Holly Pratt, Lighting Buyer at The Conran Shop
Notes for editors
Well-lit is an ethical lighting company, challenging the throwaway culture with beautiful, sustainable handmade bulbs.
Founders Bujar Shkodra and Chris Stimson are on a mission to bring top quality LED lighting to UK homes and businesses, and their patented flexible filaments can be twisted, angled or softly curved, creating lamps so gorgeous that a single unshaded bulb makes a statement, and a simple cluster lends creative focus to any interior.
The range also includes hard filament bulbs, for low-carbon task lighting with an urban or vintage edge.
All Well-lit LED filament bulbs offer perfect, flickerless dimming, and their high Colour Rendering Index (CRI) ratings bring out the true colours of fabrics, objects, and surfaces.
Twitter & Instagram – @well_lit_led
Press Contact – Chris Stimson, email@example.com, 07966457150
Finalist ‘Ethical Product of the Decade’ Observer Ethical Awards